How to Perform an SEO Audit in 18 Steps

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If you do not have Strategic Objectives for your SEO project, then now it's time to create them. Here are some examples of Strategic Goals for an SEO campaign using the S.M.A.R.T. concept: "Blue Widget Inc. will easily increase its organic search presence by 50% within the next 6 months." "Blue Widget Inc.

will quickly grow its lead volume from natural search by 20% within the next 12 months." Your Strategic Goal should be a mix of SEO KPIs and service KPIs. Now let's enter into keyword analysis. Step 2: Keyword Analysis To figure out whether the present keyword targeting strategy is worth it.

You require to reexamine your existing set of keywords before leaping head first into your audit. Are you targeting the right keywords? Many times, the keywords that a little organization owner is going after is out of his/her league. They believe they can win on "homerun" keywords But they will more than likely wind up failing.

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Most of the time, I will have the client target less competitive long-tail keywords. My team and I refer to these keywords as "easy wins". It is a good practice to review your present set of keywords. You need to do this on a quarterly basis. It's constantly better to focus your resources on keywords that are carrying out well.

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Separate your winners and pursue those. How do I understand if I'm targeting the "right" keywords? Consider your keywords as objectives. Every keyword that you decide to target is an objective you wish to achieve for your audit and project. That suggests you need to utilize the S.M.A.R.T.

You need to pick a particular set of keywords to target. A list of a thousand keywords is not particular. Pick 10, 20, or 100 keywords depending upon your budget plan and resources. You should measure the efficiency of your keywords. There are some SEOs that state you shouldn't track keywords anymore.

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However, tracking your core keywords is an exceptional method to see how Google is valuing your site. It's likewise a method to measure the effect of your link acquisition. To measure the efficiency of your keywords, I utilize Ahrefs. Are you targeting keywords that are beyond what your site can?  Full Article  is: New websites struggle to rank for competitive keywords.